guyn-O-mer

Experience shows that the Fourth Power, term often used here to design the medias or mass media in particular, has not really the supposed power. Even if it has become nearly the only reference to reality, at least distant reality, it doesn't rule our brains. There is no cause and effect thing, but a rather complicated relationship between media consumers, media makers and social systems invoked by this.
It isn't true that we just need the right information to (re)act in a corresponding manner. We don't revolt after having seen revolting things on TV, we don't say yes if the medias teach us to say yes and tell us that this is very reasonable, we don't feel solidarity of neccessity when we know (and see) that there's a lot of misery in the world and that we have the possibility to help.
Good or bad propaganda have nearly the same status, that's reassuring on the one hand but not really.

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